In 2019, Amazon and Global Optimism jointly established the "Climate Promise Friendly" program, committing to achieving the goals of the Paris Agreement 10 years ahead of schedule and achieving net zero carbon emissions by 2040. In order to achieve the platform's goal of zero carbon emissions by 2040, Amazon has invested $2 billion to promote climate commitment friendly certification, dedicated to helping consumers better identify and purchase sustainable products. Products that have participated in this certification will receive a unique green small wing tag when displayed on the search page, which is the climate commitment friendly certification mark, also known as the climate green label mark. Abbreviation: CPF. The certification scope of the Climate Green Label covers multiple countries and regions such as the United States, the United Kingdom, Germany, France, Spain, Italy, etc. These products also enjoy a series of incentive policies provided by Amazon, including free official traffic support, 18 new traffic entry recommendations, display in the Climate Pledge Friendly section, priority recommendations for the A10 algorithm, and priority recommendations for major Amazon holiday events. In addition, they can increase product premiums and create sustainable brands. With the increasing global awareness of environmental protection and the growing demand for sustainable products from consumers, the climate commitment friendly certification mark will be a plan that every enterprise will need to join sooner or later. At present, the certification is in a period of traffic dividends, and the earlier the seller joins, the greater the advantage they will gain.
Experienced
10+ years of experience in certification services, supporting 10,000+ companies with audits and helping 1,200+ obtain Amazon Climate labels.
Professional Advantages
Free consultation and tailored solutions, 24/7 one-on-one coaching, and full one-stop service to solve all certification challenges.
Senior team
Gathering senior industry consultants and teachers with over 5 years of experience, proficient in various factory inspection and audit standards in the industry
Service advantages
The project covers the fields of factory certification and carbon neutrality. The certification pass rate is almost 100%, and customers have no concerns
According to the sales and traffic data analysis of merchants who have obtained Amazon Green Label certification, certified products can enjoy 10% -30% precision traffic support. Compared with similar products, the click through rate of products that have obtained badge certification has increased by 60%, and the new customer acquisition rate has increased by 140%!
Products that have obtained Amazon's climate commitment friendly certification can be recommended at 19 traffic entry points, including the product keyword area, BestSeller climate commitment friendly product ranking list, and climate commitment friendly associated product area. A proprietary green small wing tag can significantly increase the exposure and search weight of the product listing.
Research shows that 62% of European and American consumers are actively seeking more sustainable brands, and are willing to pay an additional 20% for products with climate friendly certification to support sustainable development.
Products that have passed the Amazon Climate Pledge Friendly certification will be showcased in the Amazon Climate PledgeFriendly section, and will receive precise traffic push to environmentally friendly consumer groups, bringing in a large number of targeted customers. At the same time, in order to encourage consumers to purchase products with climate friendly certification green labels, Amazon directly cashback 10% to consumers.
Whether to obtain the climate commitment friendly certification label is included as one of the evaluation factors in the Amazon A10 algorithm.
Earth Day and Environmental Protection Day can receive official recommendations from Amazon, which will win the favor of environmentally friendly consumer groups and lead to purchases, bringing more high-quality customer traffic to the products. Simultaneously aligning with global efforts to address climate change, ESG governance, and global carbon neutrality goals, enhancing the brand image of sustainable development.
At present, Amazon provides 52 authentication methods for sellers to apply for green label certification. As long as they pass any one of them, they can apply for climate green label labels. And these 52 certifications can be divided into two categories.
Common ways to mark climate green labels
The first type is to apply for the Amazon Climate Green Label through widely recognized environmental certifications, which require professional environmental certification testing based on the material and purpose of the product before applying for the Climate Green Label, such as FSC, OEKO-TEX, GRS, RCS, and ISCC. The second type is Amazon Climate Green Label certification through a carbon neutrality certification scheme, which calculates the carbon emissions of products and offsets the carbon emissions generated during production and use by purchasing carbon sinks, thereby achieving carbon neutrality. At present, there are 6 carbon neutral certifications recognized by Amazon, and the CF certification scheme is welcomed by many sellers due to its authority and stability.
The 9 most commonly used certifications recommended by the verification chain
The commonly used certifications on the market currently include CF, CP, FSC, OEKO, ISCC, OCS, EEE, RCS, and GRS, covering almost all types of products. It is worth mentioning that CF (Carbon Free) certification, due to its excellent wide applicability, has become the top choice for many sellers to apply for climate green labels on the Amazon platform. These certifications not only help sellers enhance the environmental image of their products, but also meet consumers' demand for sustainable products, bringing more market opportunities for brands.
We have provided Amazon climate commitment friendly certification for over 1200 cross-border sellers, including Zebao, Lege, Ounuo, and Beisiqi
AWS-recognized carbon neutrality provider. China’s top CPF expert with proprietary system and PhD team for low-carbon reporting.
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A professional team of carbon neutral PhDs will evaluate the most cost-effective certification types based on product categories, efficiently and cost effectively obtaining climate green labels
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